Marketing and Audience Engagement

Reflection:

Strategically reaching audiences has grown to be a valuable skill.

I do it by keeping a strong social media presence and making sure the content I post will make followers want to come back and look for more. Below are graphs detailing the number of consumers to come to both Bridgeland Student Media’s online website, as well as my personal Twitter page.

The Bridge Engagements

For the past year, in my role as online managing editor, I’ve been in charge of posting content on bhsthebridge.com, the online newspaper for Bridgeland Student Media. The graph below details engagement from the website, including the total number of page views, sessions, users, and the average time users spend on each story. It’s important to note this graph only shows the site from the start of the year to a few weeks into the second semester, and in that time frame we surpassed total engagement compared to last year’s numbers.

Twitter Engagements

Most of my personal work is done on Twitter, and a platform with 1,600 followers and counting has run up the number of impressions garnered by my posts. In the past year, I’ve gotten over 2.5 million on my account in the span of five months. In my junior year, I was able to pass 2 million as well throughout the course of the entire year. These stats do not include the number of impressions on professional social media accounts I’ve used to post live updates, including the VYPE Houston Twitter account, where my impressions count is well over 1 million. The graphs below indicate the statistics within a few month’s time.

Junior Year - 2019-2020

Senior Year - 2020-2021

Tommy’s Takeaways from Marketing and Audience Engagement:

• How to analyze user data from social media platforms like Twitter.

• Strategically planning times to post content for the maximum amount of engagement.

• Correct usage of account mentions and hashtags to drive up numbers.